February 28, 2007
MGD.com
Miller Genuine Draft knows the value of experience, and their Fall Essentials site promotion demonstrates their goal of attracting the mature beer-drinking audience.
Pinacol has been working with Y&R Chicago and Transistor Studios to keep the mgd.com and mgdlatino.com sites current, and to keep customers coming back for more golden-filtered rich taste. Hired as the System Administrators for the MGD server, Pinacol has evolved into the on-call technical staff for all site updates, as well as the development team behind Y&R and Transistor well-executed creative visions, including Flash animations and video.
The result - MGD has been able to deliver new promotions time and time again without the headaches of managing multiple teams, as Pinacol works seamlessly with creative agencies and their vision. With concurrent roll-outs of MGD and MGD Latino promotions, Pinacol stays on top of asset collection and development so that concepts don't get lost in translation.
Posted by kevin at 05:17 PM