August 29, 2007
Hitachi Showroom
Hitachi, a long time tv manufacturer, wanted to announce their foray into flat panel televisions with a bang, and thus the idea for the virtual showroom was born. With fourteen new LCD and Plasma televisions releasing this fall, the virtual showroom showcases the elegant design and styling behind the technologically advanced hardware produced by Hitachi.
Working with Lambesis, Pinacol started work at the beginning of July with one client mandate, the site must launch at the end of August in time for the fall shopping season. Working from approved creative layouts and a content workbook, Pinacol went to work on a custom CMS to store the rich product database that would drive the front-end of the site, allowing for assets to be optimized and shared across the site, while the Flash team went to work on layout design. Working extensively with Flash video, our team created a rich video management structure in order to organize over 100 hundred clips of rendered animations, and videos. With our robust CMS, the product database enabled the quick deployment of components like Search, Favorites, Send to A Friend, and Model Comparison, providing users two orientations for navigation, experiential and utilitarian, and allowing us to meet the deadline.
Posted by kevin at 03:32 PM