American Express - U.S. Open - Members Clubhouse
Based in San Clemente, with golf courses surrounding our building, Pinacol is no stranger to the links. When Transistor Studios approached Pinacol to be the development partner on a U.S. Open / Tiger Woods website for American Express, we couldn't pass up the opportunity to mix work and pleasure. The deadline was tight as usual, with three weeks to execute from creative comps to live site, but working with Transistor and Digitas, Pinacol was able to make their creative vision a reality.
Built around footage of Tiger Woods playing a practice round at Oakmont with American Express cardholders rotating in as his caddy, the creative vision for the site had two tiers, a site structure with pages and general information on the U.S Open and American Express offers, and a predictive strategy game, where users could predict how Tiger would perform in the 2007 U.S. Open. With the chance to win tickets to next year's U.S Open tournament, as well as all day passes to experience ESPN's touring day classes, the site allowed golf enthusiasts to prove their knowledge of golf and Tiger Woods at one of the most challenging courses in the U.S. Updated throughout the tournament with Tiger's progress, as well as a leader board to track winning scores, the game allowed users to view Tiger's practice performance, and hole layouts with hole-by-hole information / strategies for playing the challenging course at Oakmont. Once the first phase was live, Pinacol started work on refining the creative for the site to prepare it for a post- U.S Open life by expanding the content sections to provide greater depth to the site as the game was removed from the Members Clubhouse.
Posted by kevin at June 18, 2007 02:00 PM