Aquafina: Celebrity Surf 'n Spa
Looking for a new way to promote bottled water to their target audience, Aquafina contracted E! to develop a high-profile sweepstakes promotion, to coincide with a major national branding campaign. E! enlisted Pinacol, and within a matter of weeks, the Celebrity Surf 'n Spa Sweepstakes. On-air promos directed users to a microsite online, developed by Pinacol, where they could enter to win a trip to be pampered at a 5-star spa like a true celeb.
Posted by bunch at June 22, 2002 09:45 AM
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