Deadliest Catch
There are fisherman and there are crab fisherman. The latter is where the show "Deadliest Catch" tells its story about men who risk their lives for a payday. CREW came up with the concept and Pinacol executed on the entire campaign.
Click here to view the expandable in Eyeblaster (IE Required).
I Shouldn't Be Alive
Having seen a couple episodes, we were more than thrilled to work on "I Shouldn't Be Alive". CREW created a gritty look and feel to ask, "Miles from help what would you do to survive?" Pinacol executed Eyeblaster floating ads and multiple panel expanding banners.
Click here to view the expandable in Eyeblaster (IE Required).
Science Channel - Infrared Technology
CREW illustrated the man advertisers are looking to reach, and Pinacol made an ad out of that man. The concept is relatable to the content on the Science Channel but the video gives the whole story.
Click here to view the expandable in Eyeblaster (IE Required).
Perfect Disaster
A six-part series on the world's deadliest disasters, Perfect Disaster gave Pinacol another chance to work with Discovery Channel's ever-expanding library of shows and specials. Concepts were construced by CREW and delivered to Pinacol. Pinacol developed the banners for all media placements and made revisions where necessary.
Survivorman
Part of their Survival Weekend promotion, Survivorman is a favorite among Pinacol's staff and we were excited to be a part of the show's success. Working with CREW, Pinacol produced banners that demonstrate the harsh climates that Les Stroud, the show's survival expert, endures.
Beyond the Bull
TLC's Beyond the Bull, a reality show based on the lives of three bullriders and their families, needed a banner campaign to reflect the show's already developed print and on air materials. Pinacol, working with CREW and Discovery, created a unique banner campaign reflective of the show's focus on the lived behind the bullriders.
Miami Ink
In order to promote a new season of TLC's popular Miami Ink, a reality show centered around tattoo artists, CREW/Discovery developed a new Flash-based landing page. Pinacol, working with CREW, integrated XML driven navigation / loading animation, and a Flash video player into the pre-existing Flash layout.
The XML backend allows TLC/Discovery to quickly edit images and text on the fly, which affords Discovery/TLC the oppurtunity to change the focus of their site to match the dynamic reality-based show.
Click here to view the Microsite.
Related Work: Discovery, Multimedia, RichMedia
AKC Eukanuba National Championship
The AKC Eukanuba National Championship has quickly become one of the most widely regarded dog show competitions in just its fifth year. Pinacol produced a wide variety of units for CREW and Animal Planet targeted at dog enthusiasts.
Pinacol produced a floater and expandable unit with integrated video.
Click here to view the floater in Eyeblaster (IE Required).
Related Work: Animal Planet, Discovery, RichMedia
Alien Planet on Discovery
Pinacol worked with Crew Creative to develop a tease campaign for Alien Planet. The show about earthlings finding aliens first aired at 8pm on the Discovery Channel Saturday May 14th with twice the usual audience for that time slot. Over a two week period our banners generated the highest levels of online traffic for Discovery.com that they have ever recorded!