Lexus - Build Your Lexus
Toyota’s Lexus division wanted to automate the process by which Internet leads could be sent to their retailer partners. At the same time, there was the need to give the web site users the ability to customize the vehicle of their choice. Finally, the application needed to provide information only on existing customized Lexus vehicles on the lots of retailers in the geographic area of the web site user.
Working in conjunction with Team One Advertising, Pinacol developed the database and online interactive application to provide users with real time access to every vehicle in Lexus’ inventory—throughout the United States.
This application begins with the user customization of features, including all option packages, trim levels, colors (both interior and exterior), all the way to such intricate detail as to whether the user wants wheel locks or not. Throughout the process, continually maintaining the current price for the configured model, and preparing a printable and email-ready configuration to the nearest dealer. In addition, Pinacol integrated the features and database utility of third party vendors, such as mapping and geocoding services. Pinacol completed all of this with a time to market of 90 days, development and testing included.
Since the launch of the “Build Your Lexus” Site there have been millions of customized Lexus vehicles configured on the Lexus.com web site. To Start over 40 retailers have joined the pilot “Internet Lead” program, allowing them the instant access to the customized vehicle leads directly from the web site (to an email pager on the lot at the dealership nearest the user). Adding even further success stories to this project the following year, Pinacol was engaged to update “Build Your Lexus”, to include the addition of the American Express Platinum Series vehicles.
Microsoft Windows 2000 Server using Active Server Pages (ASP.NET) and Microsoft SQL Server.
Posted by blogadmin at April 6, 2000 02:51 PM