Pinacol also created product-focused banners, featuring Office Max's "Creation Station(TM)" where students can create their own customized notebooks, quickly and easily; and $3.00 of the retail $5.99 will be donated to the school group that plans the in-store event.
OfficeMax Launches Groundbreaking Back-to-School Campaign [MSN Money]
OfficeMax took a step into the realm of branded entertainment with the reality-style show, "Schooled", where a school of kids are called back from vacation for what? for summer exams!!!! Of course it's all just a hoax, that ends in a concert by teen-heart-throb Jesse McCartney. Ooooh la la.
The show was a hit on multiple channels. A partnership, formed by Google and OfficeMax, featured "Schooled" on Google Video. The show aired on ABC Family on August 17th as well.
Pinacol came through with the banners promoting the show on ABC and the clips on Google Video.
These were some of the first Flash banners to be served and targeted on thousands of blogs by Google's AdSense program.
OfficeMax, ABC Family Pact on Schooled [AdWeek]
Schooled on Google Video [Googlified]