GE: Augmented Reality
Pinacol executed this banner to run on EyeWonder for Haus and BBDO for General Electric. Amazingly, it's under 300k.
The banner is a tease to what they are calling "Augmented Reality", where you can hold a card in front of your webcam and watch a hologram fold out of the card.
Hitachi Sport Banners
Hitachi wanted to put 9 videos into a banner. No problem, Pinacol made this happen on Atlas' rich media platform.
Veoh - NCAA Highlight Reel
Veoh came up with a cool concept of allowing its users access to NCAA college football footage, from which they could edit together their own highlight reels.
Pinacol made the banners blanketing every college football site throughout the known blogiverse.
Boeing - 787 Dreamliner
To promote the capabilities of their new plane (the 787) and recruit engineers, Pinacol, along with JWT Specialized Communications, executed on this expanding banner for Boeing.
Kia 2006.5 Optima 'Edmunds'
Kia needed a special unit to run on Edmunds.com Vechicle Showcase.
Related Work: Kia, Multimedia, RichMedia
Windriver - Escape from Hell
JWTTech came to Pinacol with this concept and needed the expanding banners and landing page built and executed in Flash.
Click here to view expanding banner.
5 Takes
Pinacol worked with CREW and Travel Channel to construct Rich Media expandables to promote their new show 5 Takes. Centered around 5 college students, 5 Takes required their contestants to video tape their experiences is foreign countries. The expandable concept allowed users to get a preview of the people on the show.
Click here to view the expandable in Eyeblaster (IE Required).
Related Work: RichMedia, Travel Channel
Anthony Bourdain - No Reservations
A popular chef in New York back in the 1980's, Anthony Bourdain is resurfacing as your travel guide. Crew and Pinacol worked to put the best of him "sounding off" right into the banners.
Click here to view the expandable in Eyeblaster (IE Required).
Related Work: RichMedia, Travel Channel
Deadliest Catch
There are fisherman and there are crab fisherman. The latter is where the show "Deadliest Catch" tells its story about men who risk their lives for a payday. CREW came up with the concept and Pinacol executed on the entire campaign.
Click here to view the expandable in Eyeblaster (IE Required).
I Shouldn't Be Alive
Having seen a couple episodes, we were more than thrilled to work on "I Shouldn't Be Alive". CREW created a gritty look and feel to ask, "Miles from help what would you do to survive?" Pinacol executed Eyeblaster floating ads and multiple panel expanding banners.
Click here to view the expandable in Eyeblaster (IE Required).
Science Channel - Infrared Technology
CREW illustrated the man advertisers are looking to reach, and Pinacol made an ad out of that man. The concept is relatable to the content on the Science Channel but the video gives the whole story.
Click here to view the expandable in Eyeblaster (IE Required).
Trail Mix
Working with CREW and IPSH, Pinacol developed an online campaign to create awareness for the show "Trail Mix" -- the story between musicians and their love affair with horses. Expandable and other large size banners were equipped with a data capture element allowing for a message from Sheryl Crow to be sent to the users cell phone.
Related Work: Animal Planet, DataCapture, RichMedia
Miami Ink
In order to promote a new season of TLC's popular Miami Ink, a reality show centered around tattoo artists, CREW/Discovery developed a new Flash-based landing page. Pinacol, working with CREW, integrated XML driven navigation / loading animation, and a Flash video player into the pre-existing Flash layout.
The XML backend allows TLC/Discovery to quickly edit images and text on the fly, which affords Discovery/TLC the oppurtunity to change the focus of their site to match the dynamic reality-based show.
Click here to view the Microsite.
Related Work: Discovery, Multimedia, RichMedia
AKC Eukanuba National Championship
The AKC Eukanuba National Championship has quickly become one of the most widely regarded dog show competitions in just its fifth year. Pinacol produced a wide variety of units for CREW and Animal Planet targeted at dog enthusiasts.
Pinacol produced a floater and expandable unit with integrated video.
Click here to view the floater in Eyeblaster (IE Required).
Related Work: Animal Planet, Discovery, RichMedia
A New Day for AAA
Pinacol helped out on a recent pitch to win the AAA account. Contracted to develop "engaging and exciting new ad concepts", Pinacol's team stepped up to the plate and knocked one out of the park.
Roll-over the card below to interact:
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Related Work: AAA, DataCapture, RichMedia, __FAVORITE
Bandai Gundam
Gundams are a hot-selling toy creation from Japan. The characters wear their body damage with pride. Pinacol reflects this.
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Kahlua does Ibiza
Pinacol worked with Kahlua to create a custom sweepstakes and integrated marketing campaign for E! Online and E! Networks. E! viewers were directed to the Pinacol-developed Kahlua Black Russian microsite on E! Online to take a virtual tour of Ibiza, and to enter for their chance to win a trip to the little Spanish island that never sleeps.
NOTE: Rich media piece has been shrunk to fit presentation window.