United Way
Working with Transistor Studios and Energy BBDO, Pinacol executed on three Flash concepts to promote needy individuals to those ready to donate to the United Way. There was no media buy; the only driver to these was an internal email sent throughout United Way's corporate headquarters, which sits behind a firewall that does not allow downloads of the latest Flash plug-ins. Knowing this Pinacol built this to a Flash 6 spec. So no alpha video was used, and these characters were rotoscoped from a video shot by Transistor.
Posted by rory at December 6, 2006 06:09 PM