Microsoft Product Demo
Continuing our work for Microsoft, we partnered with the Kissd agency, who provided the creative look and feel, and Digital Kitchen, who provided the video shooting and production. Pinacol went to work over the holidays creating a Flash site experience to showcase three of Microsoft's products.
The centerpiece of the site is the videos, and in order to highlight these assets, we built a robust media player from scratch. Allowing for thumbnail views, chapters, video chapter overlays, send to a friend, chapter links, and content sensitive hotspots, the media player is a sight to behold.
Related Work: Microsoft, Multimedia, Webdev
LA Magazine
Want to know what's going on in LA? Looking for the next great restaurant in your area? Look no further than LA Magazine's newly redesigned website. Working with Beach Haus and LA Magazine, Pinacol developed the HTML / CSS templates for the site, as well as the JavaScript modules that allow users to quickly sort and navigate LA Mag's vast archive of articles and reviews.
Related Work: LA Magazine, Webdev
Laura Scudder's
Did you know Laura Clough Scudder was the very first to package potato chips in sealed bags? No joke, all the way back in 1926. Her company still thrives today and Pinacol was honored to design and build the Laura Scudder's site.
Related Work: Laura Scudders, Webdev
Hotel Metropole
Hotel Metropole, the premiere hotel on Catalina Island, came to Pinacol to redesign their website.
Working with Hotel Metropole, we created a new design for the site, and installed it on our framework CMS platform. The site allows Hotel Metropole's staff to update rates, accommodation offerings, photos, and create new packages.
Related Work: Hotel Metropole, Webdev
APW Festival
Pinacol worked with AEG to create a new framework for Coachella and the Stagecoach Festival last year, and with the announcement of a new festival we couldn't wait to start rockin' again.
Working with creative supplied by AEG, we strapped the new look onto the framework, and after a week of optimization the site was up and running, and ready for fans to start swarming the site for details on the new show at Liberty State Park. The site allows fans to check out the line-up, listen to music from performers, and after the show is done, share their experiences with stories and photos from the show.
Related Work: APW Festival, Webdev
Intel - Content Syndication
Continuing our work with Intel and Catapult Marketing, Pinacol developed a content syndication site for Intel that will allow retailers to engage customers with a processor configurator.
The site was built in Flash and XML, as it needed to run stand-alone, locally and online. All considerations were taken during development to allow the site to be translated into multiple languages. All text and images were externalized, and buttons and text were built to dynamically grow based on the text. We tested three versions of the site, English, which the site was originally built for, German, which contains characters for almost all European languages, and Simplified Chinese, which works for non-standard language characters. Click below to preview the various language versions.
Click here to view the English version of the site.
Click here to view the German version of the site.
Click here to view the Simplified Chinese version of the site.
Shopzilla API Site Configurator
Pinacol was contracted to use Shopzilla's API to create demographic-focused shopping sites. The first was DealDesire.com. Subsequently, Pinacol launched men's and women's sites named Gear-for-Guys.com and Shop-Her-Way.com.
Related Work: Webdev
Intel - I Want A Great PC
With the holiday shopping season approaching, Intel wanted a holiday promotion that would allow users to ask for a PC for the holidays. Iwantagreatpc.com allows users to enter in what they are looking for in a new computer, then create a Flash-based ecard that they can send to family and friends.
Pinacol worked with Catapult Marketing on the development of the Flash site, as well as the server side logic. Built in just over two weeks, the site showcased our ability to meet any deadline while still maintaining our high-level processes. The site was built for Flash 8, and is running on an MS SQL 2005 server.
Trilogy Life
Shea Homes is driven by a passion to build the finest-crafted homes and communities in America. Pinacol is driven by a similar passion to build world class web sites and online marketing for our clients. For generations, we have cared passionately about workmanship, design and the needs of the users. And we care deeply about the future and our customers.
Pinacol worked with JWT Boom in San Fransisco to provide technical development and HTML/CSS search opimized pages as well as AJAX implementation. We programmed templates that would be installed on the E-Marketing Manager CMS. Are you considering a Trilogy Life?
Related Work: Shea Homes, Webdev
Microsoft - View myWorld
Microsoft is a solid employer of emerging minds, and offers a great employment opportunity to graduating college students just starting out, or early professionals looking to compete in their fields, but to grab the attention of this highly sought-after demographic a new level of corporate transparency was expected in order to attract applicants.
Pinacol worked with JWT Seattle to craft a creative design that highlighted Microsoft's employees through the View
Hitachi Showroom
Hitachi, a long time tv manufacturer, wanted to announce their foray into flat panel televisions with a bang, and thus the idea for the virtual showroom was born. With fourteen new LCD and Plasma televisions releasing this fall, the virtual showroom showcases the elegant design and styling behind the technologically advanced hardware produced by Hitachi.
Working with Lambesis, Pinacol started work at the beginning of July with one client mandate, the site must launch at the end of August in time for the fall shopping season. Working from approved creative layouts and a content workbook, Pinacol went to work on a custom CMS to store the rich product database that would drive the front-end of the site, allowing for assets to be optimized and shared across the site, while the Flash team went to work on layout design. Working extensively with Flash video, our team created a rich video management structure in order to organize over 100 hundred clips of rendered animations, and videos. With our robust CMS, the product database enabled the quick deployment of components like Search, Favorites, Send to A Friend, and Model Comparison, providing users two orientations for navigation, experiential and utilitarian, and allowing us to meet the deadline.
American Express - U.S. Open - Members Clubhouse
Based in San Clemente, with golf courses surrounding our building, Pinacol is no stranger to the links. When Transistor Studios approached Pinacol to be the development partner on a U.S. Open / Tiger Woods website for American Express, we couldn't pass up the opportunity to mix work and pleasure. The deadline was tight as usual, with three weeks to execute from creative comps to live site, but working with Transistor and Digitas, Pinacol was able to make their creative vision a reality.
Built around footage of Tiger Woods playing a practice round at Oakmont with American Express cardholders rotating in as his caddy, the creative vision for the site had two tiers, a site structure with pages and general information on the U.S Open and American Express offers, and a predictive strategy game, where users could predict how Tiger would perform in the 2007 U.S. Open. With the chance to win tickets to next year's U.S Open tournament, as well as all day passes to experience ESPN's touring day classes, the site allowed golf enthusiasts to prove their knowledge of golf and Tiger Woods at one of the most challenging courses in the U.S. Updated throughout the tournament with Tiger's progress, as well as a leader board to track winning scores, the game allowed users to view Tiger's practice performance, and hole layouts with hole-by-hole information / strategies for playing the challenging course at Oakmont. Once the first phase was live, Pinacol started work on refining the creative for the site to prepare it for a post- U.S Open life by expanding the content sections to provide greater depth to the site as the game was removed from the Members Clubhouse.
Related Work: American Express, Multimedia, Webdev
REAL D - Cube
REAL D is the leading 3-D cinema technology company in the world, with over 700 REAL D 3-D equipped theaters in the U.S. alone, and growing by the day. Pinacol built a new consumer-focused reald.com, while handling the transition of their current website to reald-corporate.com.
Utilizing cutting-edge Flash technology, paired with a custom CMS built in PHP / HTML, Pinacol redefined the limits of what Flash can do with 3-D. The deadline was tight, with the release of Disney's "Meet the Robinsons" less than a month away, Pinacol took REAL D live, implementing a rotating 3-D cube with zip locator, flash video, and an image gallery After the site launched, Pinacol worked closely with REAL D to implement a custom CMS for updating the new "Cube" so that any member of their staff could make changes / revise the content of their new 3-D site.
Coachella / Stagecoach
When the biggest rock festival in the country comes calling, you've gotta accept the charges. That's just what Pinacol did when the folks at AEG's Goldenvoice came looking for a new content management solution, and needed it implemented for their 2007 site redesign/bill announcement.
Pinacol's development teams snapped quickly into action, and developed the Coachella site, and another site for the new Stagecoach country music festival, in under two months – complete with third-party data integration, Flash music and video playing capabilities, and a robust content management platform customized to meet the current and future needs of Goldenvoice and AEG.
Related Work: Coachella, Stagecoach, Webdev
MGD.com
Miller Genuine Draft knows the value of experience, and their Fall Essentials site promotion demonstrates their goal of attracting the mature beer-drinking audience.
Pinacol has been working with Y&R Chicago and Transistor Studios to keep the mgd.com and mgdlatino.com sites current, and to keep customers coming back for more golden-filtered rich taste. Hired as the System Administrators for the MGD server, Pinacol has evolved into the on-call technical staff for all site updates, as well as the development team behind Y&R and Transistor well-executed creative visions, including Flash animations and video.
The result - MGD has been able to deliver new promotions time and time again without the headaches of managing multiple teams, as Pinacol works seamlessly with creative agencies and their vision. With concurrent roll-outs of MGD and MGD Latino promotions, Pinacol stays on top of asset collection and development so that concepts don't get lost in translation.
Pure Hotels / Vacations
In 2004, PureKauai contacted Pinacol seeking to establish a web presence for their fledging Hawaii-based travel & recreational offering, which included accommodations, professional trainers, yoga, and a full suite of recreational activities like hiking, surfing, kayaking and horseback riding.
With such a high-level offering, they needed a website that effectively communicated with their target clientele. Working closely with PureKauai's leadership, Pinacol developed a site that delivered the elegant and sophisticated yet active and exciting identity that PureKauai was trying to convey.
PureKauai.com was such a success, that the PureKauai group has re-engaged Pinacol to expand PureKauai.com, launch additional location sites (PureMaui.com and PureJacksonHole.com), and collaborate on an ongoing basis with the online marketing initiatives for their all of their operations.
Click here to view Pure Kauai.
Click here to view Pure Jackson Hole.
Related Work: Pure Kauai, Pure Maui, Webdev
Valuedance
Pinacol worked with Valuedance, customizing a content management framework to meet their specific promotional/marketing/eCommerce needs. In preperation for new business offerings, Valuedance.com showcases new Seminars and Leadership Action team services, while establishing Valuedance's bredth of knowledge in the IT leadership field.
Valuedance.com opens a new platform for IT professionals to communicate and exchange ideas, while furthering Valuedance's business objectives as well as refining their curriculum through a greater understanding of their clients' needs.
Related Work: Valuedance, Webdev
United Way
Working with Transistor Studios and Energy BBDO, Pinacol executed on three Flash concepts to promote needy individuals to those ready to donate to the United Way. There was no media buy; the only driver to these was an internal email sent throughout United Way's corporate headquarters, which sits behind a firewall that does not allow downloads of the latest Flash plug-ins. Knowing this Pinacol built this to a Flash 6 spec. So no alpha video was used, and these characters were rotoscoped from a video shot by Transistor.
Related Work: United Way, Webdev
Bobble U
Under an impending launch deadline, Pinacol rushed to get an eCommerce site to sell bobblehands at USC's homecoming. Fight on.
Related Work: Webdev
Niedel New York
Pinacol worked closely with custom furniture retailer Niedel New York to help them launch a site, from conceptual discussions to live in under a month. In preperation for new press showcasing their work as high-end desingers, Niedel New York wanted a new site to exhibit their latest work, while allowing their customers to view the incredible detail of their custom designs.
Pinacol worked closely with Niedel New York to create a site that engaged customers to browse the vast collection of designs and examples, while allowing for updates and additions to be efficiently executed in the future as her collections expand.
Related Work: Niedel New York, Webdev
JD Power Site Re-Design & AJAX
J.D. Power needed to adress some business needs relected in their automotive best practices Pinacol, familiar with Automotive clients and JDPA was in the position to help immediately.
Pinacol worked with J.D. Power to develop the site look-and-feel, and to create the AJAX applications that would serve as the replacements for flash based apps in our previous release.
Everything built in an ASP.Net framework to allow current information to flow to the site users. The banner advertising on the site is triggered by almost any user interaction allowing highly targeted contextual results.
Pinacol came to the rescue with a totally redesigned website that reflects the “Best Practices” that JP Power sets as guidelines for their Automotive Clients. Allowing JD Power and Associates to have a site that practices what they preach.
Site pages built in ASP.NET; data integration handled in XML via .asp and Flash controllers.
Kia 2006.5 Optima Microsite
The Optima was Kia's new car launch of 2006. People were encouraged to "get the whole story" in David and Goliath's TV spots. The microsite paid this off with all 7 features representative of the all-new Optima.
Click here to view the microsite:
Kikkoman - YourTeriyaki.com
With summer barbeque season on the way, Kikkoman wanted a way to reach new customers using an online campaign that could be promoted across various food-related Internet channels.
Pinacol developed an interactive Flash “dinner table” environment for Kikkoman, dubbed Your Teriyaki.
The site – built all in Flash – provided a set of recipes, which could be accessed using an Actionscript-driven “lazy susan” style interface – driven by a series of custom scripts developed to provide detailed distance visualization – providing the illusion that plates were really spinning back and forth, without the artwork to really back it up.
Developed over a truncated schedule (3 ½ weeks), the Kikkoman project provided a groundbreaking interface for teriyaki lovers everywhere.
We executed on: Flash – Animations, Actionscript, PHP-driven site, extensive use of sound editing/integration.
Related Work: Animation, Kikkoman, Multimedia, Webdev
Sportskool
Transistor Studios worked with Sportskool to develop a new look for their website, one that combined their existing brand with their new Video on Demand content. Pinacol developed the site from the approved look, as well as designed and programmed custom page templates. Pinacol worked with Sportskool to get the site up and running in order to ensure the site was live on time.
Related Work: Sportskool, Webdev
MTV Hits Microsite
When MTV and Transistor Studios approached Pinacol, the task at hand was straightforward enough—create a simple yet robust MTV Hits teaser site, to introduce the MTV Hits network by allowing users to create their own custom playlists and enter to win MTV prizes. However, with the project’s tight timeline for development, bringing the MTV Hits site to life required Pinacol’s laser-like precision and world-class creative and technical implementation.
Click here to visit the microsite.
Related Work: DataCapture, MTV, Multimedia, Webdev
Project Surf
The City of San Clemente has developed an environmental program called Project Surf, in response to state and federal surface water protection and recycling requirements. Project Surf commissioned a website to be built, but the site never was completed do to budget concerns. When Pinacol was offered the oppurtunity to help Project Surf and the City of San Clemente finish their site, we jumped at the chance to contribute to our city of business. Pinacol worked within the city's ASP environment to update the navigational structure and update page content.
Related Work: City of San Clemente, Webdev
The Woodworking Shows
The Woodworking Shows has emerged as the premiere location for woodworkers to preview the latest tools, learn new techniques from the experts, and discuss with others who share their passion for woodworking.
Working with the design team at the Woodworking Shows, Pinacol incorporated pre-designed materials and optimized these designs for the web. Delivering information on event schedules, venue locations, teaching sessions, and product details, Pinacol designed a custom Content Management System to put the control back into the hands of the Woodworking Shows. Allowing for continual updates, the CMS on thewoodworkingshows.com is just one example of Pinacol's highly customized approach to making web content work the way you want it to.
Related Work: The Woodworking Shows, Webdev
The Barnyard Recruiting Center
Omation Animation Studio, who is currently producing an animated movie for Paramount Pictures and Nickelodeon Movies needed to recruit talented artists and 3D graphic designers. Pinacol's Barnyard Recruiting Center highlights the film and the constantly changing position needs within Omation Animation Studios production in San Clemente.
The Barnyard Recruiting Center
Related Work: Webdev
Blogebrity
As part of the Contagious Media Showdown Contest, sponsored by the New York-based nonprofit Eyebeam, Kyle Bunch of Pinacol created Blogebrity with co-founders Jeremy Hermanns and Greg Johns.
The contest showcased weblogs and their ability to attract large amounts of traffic and links. Blogebrity won the Technorati prize for most unique links from other websites, as the site ranks bloggers and their popularity through an A, B, and C-list. Press mentions for the site include: News.com, Newsweek, Time Magazine, Dvorak Uncensored, and Online Media Daily.
Related Work: Webdev
HOOPLOG
Just in time for the All-Star Break, Pinacol is proud to introduce HOOPLOG. Scouring sources from around the globe for all NBA related news, HOOPLOG provides up-to-the-minute headlines from major media, local news, and blogs.
Related Work: Webdev
Trojanwire
Comprised of several USC graduates, Pinacol developed Trojanwire to meet the demands of all those die-hard Trojan football fans. Updated constantly, Torjanwire showcases all the Trojan football news that's fit to print. The site's founders Rory MacDonald and Kyle Bunch we're highlighted for their work on Trojanwire in USA Today.
Related Work: Webdev
The Woodworking Shows is Back!
Pinacol is proud to announce the launch of the new Woodworking Shows website, re-engineered for the 2004-2005 season. The site features 30+ subsites, for each stop of the Woodworking Shows tour, alongside a fully-featured woodworking community at the site's new Wood Board. But the most impressive aspects of this site may be under the hood--the site is running on a robust and scalable Pinacolized Content Management Platform.
Related Work: Webdev
Cruise to MeXXico
Just in time for Spring Break 2004, Dos Equis wanted to create a sweepstakes that built upon the popular "Wild On" brand. E! and Pinacol obliged, creating an exciting, sexy, fun sweepstakes entry site featuring beautiful photographic imagery brought to life with the marvels of Flash.
Related Work: Banners, DataCapture, Dos Equis, E!, Webdev
Primedia
Primedia is the #1 special interest magazine publisher in the U.S., with more than 300 titles and news/information groups on the Internet, including over 1,000 special interest web sites. The Automotive group within Primedia was looking for a way to organize and manage all of their magazine properties easily online.
Pinacol assisted the Primedia Automotive Group in moving 30 magazines onto a custom-built Content Management System running IBM WebSphere and Oracle platforms as the database—these sites include Motor Trend, SuperStreet, and HotRod. Pinacol also provided comprehensive support, assisting in day-to-day site maintenance. Additionally, Pinacol developed and integrated continual online content components across the Automotive Network, including a custom-built Online Buyers Guide.
Millions of daily visitors to Primedia Automotive sites have been given access to up-to-the-minute content from one of the richest sources of Automotive information available in the world. And Primedia has utilized Pinacol’s custom-developed solutions to help expand its advertiser and strategic partnership base with a diverse range of companies across the Automotive industry.
Sun Solaris Servers using PHP to access and store data into the Oracle database. Also utilizing IBM WebSphere to serve the site’s content from a Custom Content Management solution.
Honda Global Ad Planner
Pinacol developed the Global Ad Planner for Honda and Acura dealers worldwide. Working with RPA the agency of record for Honda of America. Utilizing Microsoft's .Net Framework, Pinacol was able to deliver time to market in a short 6 weeks development time frame.
Gigli on E!
Pinacol and E! worked with Sony Pictures and Revolution Studios to develop a custom microsite, to promote the release of their Summer 2003 film, Gigli. With the film's two stars at the center of the E! universe, Pinacol created Six Degrees of Ben and Jen, an interactive Flash piece that invited users to trace the ties between Ben and Jennifer's on screen roles.
NOTE: Rich media piece has been shrunk to fit presentation window.
Related Work: E!, Sony Pictures, Webdev
Resolution Internet
Pinacol developed a proprietary web-based toolset for use by labor and employment attorneys to assist in litigation. With its sophisticated analytical engine and integrated labor-market data for use in scenario modeling. Resolution Internet's Online Damages Model (ODM) is a sophisticated analytical model designed to estimate economic damages related to various types of employment disputes. Built on Windows 2000 and SQL server.
Related Work: Webdev
Aquafina: Celebrity Surf 'n Spa
Looking for a new way to promote bottled water to their target audience, Aquafina contracted E! to develop a high-profile sweepstakes promotion, to coincide with a major national branding campaign. E! enlisted Pinacol, and within a matter of weeks, the Celebrity Surf 'n Spa Sweepstakes. On-air promos directed users to a microsite online, developed by Pinacol, where they could enter to win a trip to be pampered at a 5-star spa like a true celeb.
XS City - Creative & Development
XS Networks hired Pinacol to build their online interactive XS City. We provided overall creative direction, web site look and feel, as well as implementation of the Flash navigation. Pinacol built out all page templates in HTML and integrated live surf cams, surf reports, and online shopping/ecommerce functionality.
Lexus - Build Your Lexus
Toyota’s Lexus division wanted to automate the process by which Internet leads could be sent to their retailer partners. At the same time, there was the need to give the web site users the ability to customize the vehicle of their choice. Finally, the application needed to provide information only on existing customized Lexus vehicles on the lots of retailers in the geographic area of the web site user.
Working in conjunction with Team One Advertising, Pinacol developed the database and online interactive application to provide users with real time access to every vehicle in Lexus’ inventory—throughout the United States.
This application begins with the user customization of features, including all option packages, trim levels, colors (both interior and exterior), all the way to such intricate detail as to whether the user wants wheel locks or not. Throughout the process, continually maintaining the current price for the configured model, and preparing a printable and email-ready configuration to the nearest dealer. In addition, Pinacol integrated the features and database utility of third party vendors, such as mapping and geocoding services. Pinacol completed all of this with a time to market of 90 days, development and testing included.
Since the launch of the “Build Your Lexus” Site there have been millions of customized Lexus vehicles configured on the Lexus.com web site. To Start over 40 retailers have joined the pilot “Internet Lead” program, allowing them the instant access to the customized vehicle leads directly from the web site (to an email pager on the lot at the dealership nearest the user). Adding even further success stories to this project the following year, Pinacol was engaged to update “Build Your Lexus”, to include the addition of the American Express Platinum Series vehicles.
Microsoft Windows 2000 Server using Active Server Pages (ASP.NET) and Microsoft SQL Server.
